Learn to lose the fat, so you never put it back on.

Coaching that fixes the habits behind the weight, not just your diet. $69/week, no lock-in, backed by a 14-day money-back guarantee.

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14-Day Guarantee: email us within 14 days, full refund
10 yrs
Fitness Experience
Weekly
Progress Summary
No Lock-In
Cancel Anytime
Daily
Communication
SOUND FAMILIAR?

Losing it isn't the problem. Keeping it off is.

You go all in on Monday. Strict diet, training every day. By Thursday it's fallen apart.
One bad weekend turns into "I'll start again next week". Then next month.
You've lost the same 5 to 10kg more than once, and it always finds its way back.
You know what to eat. Doing it consistently around work, stress and a social life is the hard part.

That's not a willpower problem, it's a system problem. Most plans are built for your best week. We build yours for your worst one: a program that flexes around real life, habits that survive a bad week, and a coach who catches you before one slip turns into starting over.No more day ones.

HOW IT PROGRESSES

From day one to a habit that holds.

No generic template. Just a program built around you, and a coach who stays in it with you the whole way.

01

Assessment

We assess your training age, goals and schedule, then build your program around you, not the other way around.

02

In Training

Daily contact with your coach, plus a weekly summary of your weight trend, average macros and what we're adjusting next.

03

It Holds

Habits that survive real life, so the weight stays off. Not just a before-and-after photo.

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MEMBERSHIP

One membership. Everything included.

No tiers, no upsells. Just what you need to lose the fat and keep it off.

WEEKLY COACHING
Foundry Coaching
$69per week AUD
Billed weekly. No minimum lock-in, cancel anytime.
  • Custom training & nutrition planBuilt around your schedule, equipment and the food you actually eat.
  • Daily access to your coachQuestions, form checks and adjustments, answered by a real coach.
  • Weekly progress summaryYour weight trend, average macros and what we're changing next.
  • Member community & accountabilityOther members working the same process, so you're not doing it alone.
  • Program updates as you progressYour plan moves with you instead of staying static.
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Backed by our 14-Day Guarantee. No lock-in, cancel anytime.
YOUR COACHES

Real results. Real experience.

Simon
HEAD COACH

Simon

Simon has spent 10 years in fitness, the last 4 as a certified personal trainer. He's missed lifts, blown diets and burnt out, and kept adjusting anyway. In one year, through burnout and injuries, he dropped 10kg while adding strength and muscle, and went from struggling to run 3km to a 1:46 half marathon. Now he's training for a full marathon and a half Ironman. Everything he coaches, he's done himself.

Strength & Hypertrophy Fat Loss Programming Half Marathon: 1:46
Ethan
CO-FOUNDER

Ethan

Ethan co-founded Foundry off the back of his own transformation: down from 104kg to 83kg, and still going. Living through what it actually takes to change is what pushed him to help build a system where people don't have to figure it out alone: real programming, real accountability, and someone in your corner the whole way. He runs the systems and content behind Foundry so Simon can focus on coaching.

104kg → 83kg Habit-First Approach Still In Progress
FAQ

Before you join.

I've tried before and always fall off. Why is this different? +
Because the plan is built for your real life, not your best week. You're in contact with your coach daily, so a bad day gets caught and adjusted before it turns into a bad month. The goal isn't a perfect streak, it's never having to start from day one again.
Do I need gym experience to start? +
No. Programming is built around your current training age, whether that's day one or ten years in.
What if I don't have gym access? +
Let us know your equipment during onboarding and the program gets built around what you actually have access to.
What happens after I pay? +
You'll land on a welcome page with a short onboarding form (about 5 minutes) covering your goals, training, eating and lifestyle. Simon uses it to build your first week, then we get you set up in Discord and in touch to lock in your first call.
How does the guarantee actually work? +
If Foundry isn't the right fit within your first 14 days, email foundryfitnesshq@gmail.com directly and we'll refund you in full. No questions asked within that window.
How does billing work? +
You're billed $69/week AUD. No minimum commitment, no lock-in, and you can cancel anytime with no notice period.

Stop starting over. Start something that holds.

Join Foundry Coaching and get programming, accountability and a coach who's actually in it with you.

Start Today →
Start Today →